United's New Campaign

I absolutely love the new ad campaign from United Airlines. The sketchy art, coupled with wordless little vignettes are beautiful examples of 30-second storytelling and image-building. Oh, and the Gershwin music and Robert Redford's voice help at the end. I just saw the one about the woman with an idea -- symbolized by a lightbulb that appears over her head. As others are exposed to the idea, they get a lightbulb too. Wonderful, warm story of a person's success. Ad of the year, so far, in my book. Advertising Age has a review of the campaign, where you can also view the series' "Interview" spot.